PLU: Pivoting an InsurTech
PLU: PIVOTING AN INSURTECH Background A Dutch online B2B insurance company needed to pivot and be repositioned and rebranded. Assignment Work on the pivot, repositioning, rebranding, and write [...]
Developing a Brand and Marketing Strategy for an Online Jewelry Brand
DEVELOPING BRAND AND MARKETING STRATEGY FOR ONLINE JEWELRY BRAND Background An Peruvian entrepreneur with a background in finance started an online D2C jewelry brand with Peruvian [...]
What it means to be an authentic brand
Authenticity in business and branding has become more important in the last decade or so. But in my opinion the definition of what is authenticity, still leaves something to be desired. [...]
