Cases

Mi Primo Dani

Mi Primo Dani: Positioning and branding a Spanish startup   Background A startup wanted to launch a new banking product [...]

Real Estate Agency 2

International Real Estate Agency 2: How to organize their different brands   Background The owner of a real estate agency [...]

UK Leadership Coach

A UK Leadership Coach: positioning a personal brand   Background A UK leadership coach had ambitions for the future. She [...]

Real Estate Agency 1

International Real Estate Agency 1: Improving market position Background The owner of a real estate agency on the Costa del [...]

Health care service

A health care service: Finding customers   Background A health care service on the Costa del Sol wanted to help foreigners [...]

Hotel Restaurant Costa del Sol

Hotel & Restaurant on the Costa del Sol: Insights into the ideal client Background In 2013 the two owners of an established [...]

Stainless steel fabrication

Stainless steel fabrication: repositioning for the future Background Nielson Marketingcommunicatie Agency needed a positioning [...]

KincaidFisher

KincaidFisher: Building a brand from scratch   Background An ambitious entrepreneur wanted to launch his new company into [...]

TNT Post

TNT Post: Employer Branding   Background As a result of the liberalization of the postal market in 2008 TNT Post (Mail) [...]

DSB Bank

DSB Bank: Branding international expansion   Background Dutch DSB Bank (since gone under) in 2006 wanted to expand abroad [...]

Wehkamp

Wehkamp: analyzing the failing internet publication process   Background In 2005 The Netherlands´ largest online fashion [...]

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