A health care service: Finding customers

 

Background

A health care service on the Costa del Sol wanted to help foreigners living or vacationing there, with getting the healthcare and support they need in their own language, so they can focus on their health and do not have to worry about additional fuss and bureaucracy.

 

Assignment

Develop a marketing strategy to gain more clients and grow the business.

 

Role & Result

As a consultant I developed a DIY marketing strategy that provided the client with a practical and affordable way of marketing the business to its target market. I redefined the target markets and developed personas. The strategy contained tools, channels and media to be used to build the brand as well as to generate leads.

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