PLU: Pivoting an InsurTech

PLU: PIVOTING AN INSURTECH

Background

A Dutch online B2B insurance company needed to pivot and be repositioned and rebranded.

Assignment

Work on the pivot, repositioning, rebranding, and write the pitch deck.

Role & Result

I was asked to consult with a struggling online B2B insurance business to help with branding and marketing.

 

After research and talks with potential investors, we decided to pivot the business from a simple online B2B insurance company to a global DIaaS (Digital Insurance as a Service) company.

 

I developed possible strategy scenarios, developed the pitch deck as well as the P&L. I developed the positioning, brand name, and corporate identity.

 

PLU is short for umbrella (paraPLU) in Dutch. It is often used as a symbol for insurance, but we put a modern twist on it.

Keywords

Startup, Market Research, Competitive Research, Business Plan, Positioning, Branding, Corporate Identity Development, Naming, SaaS.